The Toyota Road Improvement Project (TRIP), funded by Indus Motor Company Limited (TOYOTA) and executed by NED University of Engineering and Technology, has successfully identified critical urban mobility and road safety challenges in Karachi. This initiative, through collaboration with government agencies, NGOs, private institutions, and academic bodies, has led to sustainable interventions in traffic congestion management, road safety awareness, and emergency response optimization.

A detailed assessment of ten major road segments was conducted to identify congestion bottlenecks. This effort facilitated collaboration between the Traffic Engineering Bureau (TEB), Karachi Development Authority (KDA), and DIG Traffic Office, leading to the designation of two roads as model corridors for targeted improvements. A comprehensive improvement plan for Rashid Minhas Shaheed Road (Johar Mor to Millennium Mall) was developed and submitted. Additionally, the project successfully advocated for human-centric enforcement strategies to manage traffic violations effectively. (More Details)